Couple years ago I wanted to host a giveaway in my IG account but haven’t no idea what’s important, what I need to mention etc. So I researched couple weeks about how to host giveaway. As my research progressed in some point I felt overwhelmed about the information that I got. I felt like this wasn’t easy thing to do and yet many people host giveaways in Instagram and Facebook.
I decided to sleep one night as I usually do when I need to take distance on going problems. That’s pretty good to do with any matter if you don’t know or not sure how proceed on going problem. Somehow your thinking is much clearer after sleeping one night and you can solve any problem more efficiently.
Giveaway is pretty easy to host in Instagram and there’s isn’t much legal issues that you needs to be considered.
You will need three things before you can start to host giveaway:
- Instagram account
- Product that you’ll be giving away
- Photo of the product
When you have these three things, you need to built up the caption of the giveaway. I like to include a separate photo that says “GIVEAWAY”. People will noticed it better if you have some kind stopping image, otherwise people just scrolling the feed down without noticing that you have giveaway going because IG is all about liking someone’s photos.
So what’s important to write in the caption? I like to plan it beforehand and write it down in separate paper so you can read it over again and see if it’s clear enough. You can also show it to your friend so she/he can read it and give you feedback if it’s clear enough.
When I think to do a giveaway, I like to start from rules. How people can enter your giveaway? It’s important that your rules are simple as possible. People don’t want to spend much time to participate your giveaway even if the product is interesting. So set up clear rules how people can enter your giveaway and are there any extra change to double the enter by tagging a friend.
So your rules can be look like this:
1. Follow us (example @myigaccount)
2. Like this photo and tag a friend who likes to have this product
3. Comment a ❤️ On this photo
Or your rules can be look like this:
1. Follow
2. Post your favorite photo of my/our feed onto your story. Tag me with hashtag (example tagging user myigaccount by using hashtag in front of the name, looking like this: #myigaccount)
3. Comment below two friends who would also love to win this.
You can decide what are your rules how people can enter your giveaway but I would highly recommend keeping the rules as simple as possible and not adding more than 5 steps. I prefer 3 steps because that’s pretty easy to remember what I need to do to participating any giveaways. Remember that when people are going to comment your giveaway, they won’t see your rules anymore especially if they hit comment button. Sometimes the Instagram gives a chance to leave a comment without hitting the comment bubble.
After rules, I start to think the actual caption.
I like to tell firstly that this is a giveaway and little about the product that I’m going to give away. After that I decide if this giveaway open worldwide, only specific countries or locally. I also include in the caption how long is participating time and where I’m going to announce the winner. After the participating time is over, I go to modify the Giveaway post and write in the front: “GIVEAWAY IS ENDED” or “GIVEAWAY IS CLOSED” that way people know that they cannot no longer participate your giveaway.
After you have write the caption and setting up rules, you need to write this disclaimer in the end of the giveaway:
“Per Instagram rules, this promotion is in no way sponsored, administered or associated with Instagram.Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility and agree to Instagram’s terms of use.”
I found above text in some examples how to host a giveaway while I was doing research and many people forget to add this in their caption. I understand that the above disclaimer is very important which liberate Instagram from your giveaway.
FjeldDesign have great giveaway going until Friday so you can go see how her giveaway looks like if you thinking to host your own giveaway or go just enter the giveaway.
https://www.instagram.com/p/B7IpAXTBMpD/?igshid=12uze4rn47mr9 if the link is not working for some reason, click here: https://instagram.com/fjelddesign?igshid=ptbyupehzhhm
I hope my blog post help you to host a giveaway in Instagram and feel free to leave your comment in below if you have any questions about how to host a giveaway.
~ Minna
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